If you are into marketing or just wondering "How can I take my product/brand/event/blog to the next level, check this out -
www.ohmygodwhathappened.com/. Leif Abraham & Christian Behrendt have put together an ebook that lays out a philosophy of interactive marketing and creative advertising that both very top level strategy but also tactical ("Don’t plan to be viral. Plan to be awesome.") It's free - you just pay with a Tweet (see - marketing!).
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