Tuesday, April 12, 2011


Monday, August 09, 2010

Writing on Glass plus Glass invites

Was putting together an email and made use of a new Firefox plugin called GLASS as a better way to share the links in my communication. If you haven't tried it yet, the app lets you share content on the web with customized notes that you can write on top of the shared web page - it's like sending someone a magazine article with post-it notes pointing to the cool parts. It will be really cool to see what happens as the platform opens up to new browsers and venues - anything that facilitates sharing and turns that process into a customized experience is going to have a dog in the race that is social media. You can see my day's Glass feed at http://writeonglass.com/#nogoyo. Good luck, Border Stylo.

FYI, I have some Glass invites to give out. Anyone want one? Follow me on Twitter and I'll DM you.

Saturday, July 17, 2010

Oh My God What Happened is Killer

If you are into marketing or just wondering "How can I take my product/brand/event/blog to the next level, check this out - www.ohmygodwhathappened.com/.  Leif Abraham & Christian Behrendt have put together an ebook that lays out a philosophy of interactive marketing and creative advertising that both very top level strategy but also tactical ("Don’t plan to be viral. Plan to be awesome.") It's free - you just pay with a Tweet (see - marketing!).

Sunday, July 11, 2010

YouTube, Sundance, and filmmakers Kevin Macdonald and Ridley Scott team up

This is wonderful promotion and effective use of freely available tools to generate buzz, get fans actually invested in the success of an idea, and ultimately make some great content.
What does your Life in a Day look like? Everyone has a story. Every day has a story. And we want you to share your story with the world. Get your cameras ready.
Sundance Institute joins YouTube and filmmakers Kevin Macdonald and Ridley Scott to create the the first-ever user-generated film shot in a single day.
Film your own Life in a Day on July 24 and submit your footage by July 31 here. If your footage is selected for the completed film, you’ll get the chance to attend thepremiere at the 2011 Sundance Film Festival. Be part of cinematic history!
Visit www.youtube.com/lifeinaday for the full details.
The contest says "The most compelling and distinctive footage will be edited into an experimental documentary film." It will be interesting to see how they filter down all the footage received. Of course some filmmakers will get and promote their submissions (and in so doing, the contest itself - the way these things should work.)

Outside of the marketing aspect, I'm stoked to see some actually cool short films come out of this. In fact, it would be great to open up ALL of the submitted content to participants and see THEIR version of the final movie vs. director Macdonald's.

Wednesday, July 07, 2010

Print's going Pixels: "Got Milk" ad campaign geting the iPad treatment

 MediaPost has a nice article about the further pixelification of print. This time it's the venerable "Got Milk" ad campaign geting the iPad treatment, created by Goodby Silverstein & Partners with music by Elias Arts.
The new digitally based efforts cost-effectively make use of opportunities to film new Got Milk? (a/k/a "Milk Mustache") campaign stars while they're being shot for print ads, explains Sal Taibi, partner/general manager of Deutsch Inc., who has led the agency's management of the integrated campaign since its inception.
Print's going Pixels indeed.

Tuesday, June 29, 2010

Buzzcocks vs. Magazine :: Lipstick vs. Shot by Both Sides

Pete Shelley's the man. I haven't been able to get the Buzzcocks out of my head lately (insert Harmony in my Head joke here). When you listen to Pete Shelley, you can't help but move along to Magazine, fronted by ex-Buzzcocker Howard Devoto.

The great thing about having two artists who were once creative partners split to make their own bands  is this: you occasionally end up with two unique takes on an identical piece of art. In this case, both Shelley and Devoto riffed on the same guitar riff.

Here's Shelley's take in "Lipstick".

Now, here's Howard Devoto and Magazine's version in "Shot by Both Sides"...

So, who do you think did it better?