MediaPost has a nice article about the further pixelification of print. This time it's the venerable
"Got Milk" ad campaign geting the iPad treatment,
created by Goodby Silverstein & Partners with music by Elias Arts.
The new digitally based efforts cost-effectively make use of opportunities to film new Got Milk? (a/k/a "Milk Mustache") campaign stars while they're being shot for print ads, explains Sal Taibi, partner/general manager of Deutsch Inc., who has led the agency's management of the integrated campaign since its inception.
Print's going Pixels indeed.
